Paid Online Advertising
Pay-Per Click (PPC) Ads Management Services
Paid Online Advertising
Pay-Per Click (PPC) Ads Management Services
Sophisticated Ad Campaigns Created by a Data-Loving Geeks!
PPC Ads Campaign Management
“Do I really need to spend money to earn more?” If this sounds like you then you’re not alone. Most business owners really think that creating a budget for PPC ad campaigns is not realistic. They want to stick with FREE or alternative digital marketing methods. Although that might not be a bad idea, getting immediate results from these marketing strategies will be a little difficult and take some time to start seeing results.
On the other hand, with Paid ads, when you know how to effectively do keyword research, copy-writing, and bid management, you can get positive results much faster.
PPC campaigns can help increase rapidly the amount of relevant traffic to your site, building an audience that will take actions online that matter to your business – usually at a lower cost than other marketing mediums.
No matter if you are new to paid online advertising, or you would like us to audit your existing PPC campaigns and get you on a path to success, we can enhance your online presence & increase the metric that matters the most – SALES.
Sophisticated Ad Campaigns Created by a Data-Loving Geeks!
PPC Ads Campaign Management
“Do I really need to spend money to earn more?” If this sounds like you then you’re not alone. Most business owners really think that creating a budget for PPC ad campaigns is not realistic. They want to stick with FREE or alternative digital marketing methods. Although that might not be a bad idea, getting immediate results from these marketing strategies will be a little difficult and take some time to start seeing results.
On the other hand, with Paid ads, when you know how to effectively do keyword research, copy-writing, and bid management, you can get positive results much faster.
PPC campaigns can help increase rapidly the amount of relevant traffic to your site, building an audience that will take actions online that matter to your business – usually at a lower cost than other marketing mediums.
No matter if you are new to paid online advertising, or you would like us to audit your existing PPC campaigns and get you on a path to success, we can enhance your online presence & increase the metric that matters the most – SALES.
We Have Preferred Partnership Status
By working with us, you get the advantage of having access to a Google Premier Partner. We know Google’s advertising practices and standards like the back of our hands. We have also partnered with Facebook, Bing, Yahoo, and other leading digital media platforms – so we can provide clients with the latest tactics, research findings, tools, and techniques.
We are knowledgeable PPC experts who can help you with your Ad campaigns, whether you’re new to PPC or need help fine-tuning your older campaigns.
Text Ads
Text ads appear on the top and bottom of a Google search pages, above organic search results. Search ads provide searchers with a snippet of information about your business, as well as, a link to click to your website or landing page.
Text ads with snippet of business information
Link to call on mobile
Appear above organic search results
New ads now in Google Maps 3 packs area
Have a question, Not sure where to start?
Get a FREE Consultation
Display or Banner Ads
Visual ads that are all across Google’s Display Network. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display banner ads or video ads. Display ads can take the form of text, image, video and rich media.
For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
Great for increasing brand awareness
Appear across Google’s Display Network
Text, image, or video ads
Re-Targeting Ads
Have you ever searched for a product or a service on Google, then visited a website to get more information – only to have ads follow you everywhere you go on the internet? From search engines, to articles, to even social media in the following weeks? These advertisements you saw are re-targeting ads, and you can create them too.
It is said that it takes 5 – 7 touches before someone clicks the buy or order now button. This is where re-targeting ads can be very powerful.
Appear only after you visit the website
Follow you across the web
Campaign Management Services
Our Google Ads campaigns are built from the ground up in order to drive more relevant traffic to your website and increase conversions.
All of our campaigns are built around your brand including custom ads based on your services, products, and more!
Our Google Ads management service include the following…
Initial Setup Includes:
Market Research:
Investigate and learn about your business and your niche by conducting research on your business, industry, and market.
Specialized Keyword Research
With specialized software, we perform keyword research and analysis following best practices and populate your campaigns with relevant, high performing keywords.
Campaign Design:
We develop campaigns based on a combination of your services/products, website, and Google standards for success.
Ad Group Design:
Organize your campaigns into relevant ad groups, ensuring your keywords are organized properly / not competing with each other, to make the most of your ads budget.
Ad Creation:
Write custom ads that convince users to click to your website. We also include site links on the ads, increasing the likelihood of a user clicking the ad.
Conversion Tracking:
We implement all necessary conversion tracking on your website in order to quantify the results of the campaigns, so we can see/understand the performance of the ad campaigns.
Ongoing Management:
Monitor Campaign Performance:
Review the ads weekly to make sure everything is going well / optimized.
Make Adgroup Adjustments:
Add new keywords across all ad groups while eliminating poor performing keywords at the same time. Also, add new negative keywords based off of recent search queries to filter out irrelevant traffic and wasted clicks.
Optimize Ads:
Eliminate the lowest performing ads in each ad group and test new ads in their place with improved ad copy.
Reporting on Results:
Send a simple monthly report with the results of the Ads campaign.
